Marketing plays a huge part in a daycare operations as it helps promote your daycare and its services to your potential cusotmers. And marketing is more than just printing flyers and posters and getting it out to as many places as possible.
An effectively planned and executed marketing campaign will not only help to draw you more customers to your daycare centre, it will also help you to save money spent on ineffective and unnecessary promotions.
NEW!!
6 excellent branding tips for your daycare business
Here are 6 good branding tips to skyrocket your daycare business.
Do daycares need branding?
Branding is not an expensive exercise and limited to only multinational companies. All products and services, big or small, require a brand.
Are you creating the right impression with your daycare customers?
You only have 3 seconds to make a first impression. So what is the impression that you are leaving your daycare propsects?
Being professional and sounding professional
After you have ensured that all your touchpoints are projecting a consistent image, next will be ensuring that you sound professional as well as many daycare prospects prefer making telephone enquiries before making the effort to visit the daycare centre.
Projecting the right image for your daycare
Before your begin planning for your marketing campaign, you need to first evaluate the impression that your customer and prospects have of your daycare.
Setting your marketing budget objectives
Many a times, companies either over spend or under spend or understand their market budget, with little or no idea about the consequences of doing either action. For a marketing campaign to work effective, it is critical to ensure that the campaign budget is well managed.
Developing a competitive strategy for your daycare
After learning who your competitors are, there are two strategies you can adopt to keep your competitors at bay.
Learning about your daycare competitors
Before you begin developing your competitive strategies, you need to do a little bit of study of your competitors and find out as much as you can about the competition within 500m of your daycare.
Who are the competitors to your daycare business?
We hear the word "competitors" all the time. But do you really know who are your competitors? Without knowing who your competitors are, you will not be able to develop marketing strategies that can effectively overcome your competition.
Dollarizing your daycare services
Dollarization is important as it helps to determine the most appropriate pricing levels for your daycare services.
Daycare pricing considerations
Buying decisions are rarely about price. It is usually about value. Before deciding on your pricing strategy, you need to answer some critical questions.
How price sensitive are our daycare customers
Many daycare businesses think that the key reason why their customers are not signing up is because of their prices. They think that by reducing the price, they will increase the number of children signing up for their daycare. Let’s take an objective look at how prices affect our customers.
Knowing your daycare business well
Many a times, once we get to daycare centre up and running, it’s chasing one operational task after another. Sometimes, it is necessary to take a step back and reassess what you have done with the aim of doing better.
Collecting information of your daycare customers
Contrary to popular belief, customer research need not be an expensive exercise. Quite a lot can actually be done with very little or no additional costs incurred. It simply takes a little tweaking of the daily daycare operations to achieve that.
Segmentating your daycare customers
To effectively kick-start an effective marketing campaign, you first need to give your customer a “face”. You need to know who you are intending to target. To do that, you need to perform some form of segmentation and target marketing. Without proper market segmentation and targeting, your entire marketing strategy will be without focus.
Setting your daycare marketing objectives
Before embarking on any marketing campaign, it is always most important to identify the various objectives in which you are hoping to achieve with your marketing campaign, given the limited resources available to a daycare centre.
Understanding the daycare's environment impact on its marketing
For a daycare center to successfully identify what sort of marketing strategies to employ for the daycare, it is important first to evaluate the environment that affects its marketing strategy.
Uniqueness of daycare marketing
Marketing a daycare centre is significantly different from that employed by large corporations.
An effectively planned and executed marketing campaign will not only help to draw you more customers to your daycare centre, it will also help you to save money spent on ineffective and unnecessary promotions.
NEW!!
6 excellent branding tips for your daycare business
Here are 6 good branding tips to skyrocket your daycare business.
Do daycares need branding?
Branding is not an expensive exercise and limited to only multinational companies. All products and services, big or small, require a brand.
Are you creating the right impression with your daycare customers?
You only have 3 seconds to make a first impression. So what is the impression that you are leaving your daycare propsects?
Being professional and sounding professional
After you have ensured that all your touchpoints are projecting a consistent image, next will be ensuring that you sound professional as well as many daycare prospects prefer making telephone enquiries before making the effort to visit the daycare centre.
Projecting the right image for your daycare
Before your begin planning for your marketing campaign, you need to first evaluate the impression that your customer and prospects have of your daycare.
Setting your marketing budget objectives
Many a times, companies either over spend or under spend or understand their market budget, with little or no idea about the consequences of doing either action. For a marketing campaign to work effective, it is critical to ensure that the campaign budget is well managed.
Developing a competitive strategy for your daycare
After learning who your competitors are, there are two strategies you can adopt to keep your competitors at bay.
Learning about your daycare competitors
Before you begin developing your competitive strategies, you need to do a little bit of study of your competitors and find out as much as you can about the competition within 500m of your daycare.
Who are the competitors to your daycare business?
We hear the word "competitors" all the time. But do you really know who are your competitors? Without knowing who your competitors are, you will not be able to develop marketing strategies that can effectively overcome your competition.
Dollarizing your daycare services
Dollarization is important as it helps to determine the most appropriate pricing levels for your daycare services.
Daycare pricing considerations
Buying decisions are rarely about price. It is usually about value. Before deciding on your pricing strategy, you need to answer some critical questions.
How price sensitive are our daycare customers
Many daycare businesses think that the key reason why their customers are not signing up is because of their prices. They think that by reducing the price, they will increase the number of children signing up for their daycare. Let’s take an objective look at how prices affect our customers.
Knowing your daycare business well
Many a times, once we get to daycare centre up and running, it’s chasing one operational task after another. Sometimes, it is necessary to take a step back and reassess what you have done with the aim of doing better.
Collecting information of your daycare customers
Contrary to popular belief, customer research need not be an expensive exercise. Quite a lot can actually be done with very little or no additional costs incurred. It simply takes a little tweaking of the daily daycare operations to achieve that.
Segmentating your daycare customers
To effectively kick-start an effective marketing campaign, you first need to give your customer a “face”. You need to know who you are intending to target. To do that, you need to perform some form of segmentation and target marketing. Without proper market segmentation and targeting, your entire marketing strategy will be without focus.
Setting your daycare marketing objectives
Before embarking on any marketing campaign, it is always most important to identify the various objectives in which you are hoping to achieve with your marketing campaign, given the limited resources available to a daycare centre.
Understanding the daycare's environment impact on its marketing
For a daycare center to successfully identify what sort of marketing strategies to employ for the daycare, it is important first to evaluate the environment that affects its marketing strategy.
Uniqueness of daycare marketing
Marketing a daycare centre is significantly different from that employed by large corporations.
