The marketing of a daycare centre will be significantly different from the marketing adopted by the larger corporations.
Firstly, daycare centres usually do not have the marketing budget that the larger corporations have. As such, they need to ensure that they get value for their marketing dollar spent. Larger corporations can have campaigns dedicated for brand building/awareness. Daycare centres on the other hand will not only require their marketing campaign to build brand awareness but include some form of marketing action as well.
Secondly, a daycare centre is not likely to have a full-fledged integrated marketing campaign with advertisements, direct marketing, online market, etc. It is more likely that the daycare centre will spread out their marketing efforts throughout the year, employing only one or two marketing methods each time.
Finally, it is highly unlikely that a daycare centre will be fully equipped with a marketing director, creative director, marketing executive, etc. It is more likely to be the principal and/or supervisor performing that function, in addition to the other administrative duties that he/she will need to see to.
