Here are 6 tips to good brand management
Define why you are in business.
Know what is the key purpose of your business and what sets you apart from your competition. Ensure that all your staff are aware of that information because it is what your daycare stands for.
What you want people to think
Consider what you want people; your employees, suppliers, customers, prospects, competitors, to think when they hear your name. You need to ensure a consistent message to all of them. E.g. you cannot be the cheapest daycare in town when you advertise in to attract the right staff with the most extensive pay package.
Is your brand image believable to everyone? If not, then you need to see how you can alter your daycare operations to achieve that.
Words to define your business
What are the words you want people to use when defining your daycare. A good method will be to ask people who know your business. Are they all saying the same thing? Are those the words that you want to hear? If not, you may need to relook at presenting the right characteristics to showcase that brand image and use it consistently in all your communications.
What is the advantage you want to showcase
Pinpoint the advantages you want people to associate with your daycare and use that inyou’re your communications.
Define your brand
Look at the business through the eyes of your daycare customers. What do they will think and say about the services that your daycare is offering? How do they define your brand? What is the one consistent thing that you are hearing that they are saying about your daycare?
Build your brand
Build your brand through every impression that you make. Keep it constant and consistent.
A well-managed brand creates a strong emotional connection and strong emotional connections foster brand loyalty.
