Are you creating the right impression with your daycare customers?

You only have 3 seconds to make a first impression. So what is the impression that you are leaving your daycare propsects?

Visibility
Is your daycare visible? Can your daycare prospects see the name of your daycare from the street?

Do you look professional
Does your daycare look like it is run by professionals or does it look like it is run by a group of amateurs or nannies turned daycare entrepreneurs? Are toys and equipment old and poorly maintained? Are things strewn all over the place or is everything placed back in its place after use?

Is it clear that it is a daycare centre
Is the place buzzing with kids’ laughter and shrieks of delight or does the screams of daycare teachers yelling at the daycare children fill the air?

Where is the entrance?
Is the entrance to the daycare easy to find? If the daycare has more than one entrance, is it clear which is the main entrance? If the entrance is not facing the street, is there a sign to tell daycare prospects to “walk another 20m and turn left”?

Is the entrance welcoming?
Is the entrance free of clutter or does it look like a warzone, strewn with shoes and toys that have just been played? Due to HFMD, outsiders are usually not allowed into the centres. Whilst prevention of the spread of HFMD sis a real concern, is there a small waiting area for prospects to wait whilst getting their queries answered. The last thing you want is to have to answer prospects through a gate or screen door.

Does your daycare have show-stopping capacity
Whilst there is no need to repaint your daycare every year, does your daycare look well maintained? Is the paint peeling or pipe rusting?