Projecting the right image for your daycare

Before your begin planning for your marketing campaign, you need to first evaluate the impression that your customer and prospects have of your daycare. Does it come about as well managed, reliable and successful? Does the customers and prospects receive a consistent message each time or is the message different each time a new marketing material is produced?

Advertising and sales materials
Advertisements – newspaper, magazine, TV, radio, phone books, community publication
Website
Direct mailers and flyers
Brochures
Newsletters
Printed materials e.g. curriculum, letters to parents, contact sheet, etc.

Signages
Entry door
Posters
Centre displays

Correspondence
Letters
Emails
Faxes
Business cards
Invoices

Logo items
School uniform
Any other things that carry the logo e.g. corporate gifts and giveaways

Questions to ask:
  • Does the communications fit the image that you are projecting?
  • Does the communications look alike or do they look like they come from 5 different daycares. Are the following consistent – colours, illustrations, images used, typeface / fonts, layout, messages, copy style, logo
  • Does your communications appeal to your customers?

Your daycare marketing message competes with every other communication that bombards your daycare customers and prospects each day. You need to ensure that your daycare customers and prospects are receiving just one or maximum messages from you throughout rather than a different message each time. Isolate and update communications that are outdated or wrong.