Establish a daycare marketing budget
There are a number of ways in which a marketing budget can be derived.
- Arbitrary figure – This “best guess” requires the daycare owner to use his/her intuition and experience to determine what is the most appropriate marketing budget. A useful tip will be to use the previous year’s spending as a benchmark.
- Competitive – You can decide what to spend using what your competitors are spending as a guide.
- Goal oriented budget – You can list down what you hope to achieve and the various marketing activities that you will need to implement to achieve that.
- Percentage of sales – Based on your sales forecast for the following year, allocate a percentage of the forecast to marketing your daycare.
Spend the funds allocated
Remember to spend the funds that are allocated and resist the urge to not implement an activity to save costs.
View the daycare marketing budget as an important business investment
Marketing must be viewed as a business investment rather than as a cost.
Manage program well
Stick to the activities and deadlines listed. It is pointless to schedule a well-planned marketing campaign and not to follow up closely. There must be close monitoring of implementation of the activities as well as steps taken to evaluate its effectiveness.
